In the next 30 days, a new social network is going to be released to the world.
You will hear about it on your favorite blogs and on TV.. The news will cover it… And not only will your friends and family members be talking about it, but complete strangers will also approach you about it…
Because the technology involved will not only change how we communicate, it will also change how commerce, both online and offline, happens.
-Official Rippln marketing copy, supplied to affiliates circa June 2013 and reproduced on over 200,000 webpages (Google)
To borrow a tired joke; If I was to look up the hype in an MLM dictionary, I’d probably see a copy of Rippln’s logo. No further explanation required.
After going live with the marketing copy above and copious similar efforts, here’s a rundown of the Rippln MLM business opportunity today.
Just short of two months ago Rippln’s Facebook page came alive with marketing for a smart watch. ‘Rippln beats Apple to market with James Bond style Voice activated smart watch‘ the hype machine megaphones blared across the internet.
Third-party reviews however were not so flattering. Edward Baig from USA Today wrote:
It’s got some cool features. But it’s also a pricey product with limited mainstream appeal, and one with some features that were either too complicated or didn’t work at all.
Will Greenwald from PCMag was also critical of the watch, writing
All told, the Martian Passport Watch is an interesting novelty, but it’s too expensive and too limited to justify the $300 price. Its OLED screen and speakerphone function feel more like a next-gen smart watch from the late 1990s or early 2000s than a must-have accessory for 2013.
Meanwhile the general consensus amongst Rippln affiliates, as observed on various social media platforms, was that essentially you were paying $300 for a bluetooth extension for your phone.
Rippln’s smartwatch, manufactured by Martian through a Kickstarter project, went live in September and… well I’m not really sure what happened after that. Come September the buzz surrounding the watch had died out completely.
Following the coming and going of the Martian SmartWatch, Rippln then introduced the Photo Guessaroo app.
A few weeks later after Photo Guessaroo was approved by Apple for distribution through their App Store, here’s how that’s going:
The latest is what appears to be a task-orientated personal development course, created by Rippln co-founder Jim Bunch. Called “The Ultimate Game of Life”, Rippln are hoping affiliates will fork up $497 for the 90 day course.
Rippln’s initially announced “bigger than email” flagship product, the Communicator App, is still MIA with as yet no confirmed release date set.
How has this translated over for Rippln’s affiliates? In a recent blog post titled “Why I left Rippln“, former Rippln affiliate Wes Wyatt shared some figures:
I’m not sure what the fruit to money ratio actually is – but in my case with 3581 (A number most people in Rippln would NEVER see a tenth of) – I’d earned $32.95.
Those with much lower numbers (The majority of those in Rippln) went in the hole by $1.50 when they activated their account.
The top guy in Rippln saw a LOW 4-Figure Payout.
Shortly after Rippln’s first commission run Rippln affiliates with sizeable downlines began to sell their accounts, with at least one “corporate approved” for sale notice appearing on Rippln’s own Facebook page.
In response to all of this playing out over the past few weeks, Rippln recently uploaded a video in which CEO Brian Underwood apologises for Rippln’s failure to meet expectations.
[Read the rest of this entry…]